What the Clean Label Project found in dog food...and why it matters

What the Clean Label Project found in dog food...and why it matters

Recently, the Clean Label Project released new testing data on contaminants in commercial dog food — and the results raised serious questions about what’s really in our dogs’ bowls.

They tested 79 of the top-selling dog foods across three categories:

  • Dry (kibble)
  • Air-dried/freeze-dried
  • Fresh/frozen

The focus? Heavy metals like lead, arsenic, cadmium, and mercury, along with industrial contaminants such as phthalates and acrylamide.

The headline finding

Dry dog food tested highest in heavy metals and contaminants.

Compared to fresh/frozen foods, dry foods showed dramatically higher levels of:

  • Lead
  • Arsenic
  • Cadmium
  • Mercury

Fresh/frozen foods tested lowest overall. That doesn’t mean every kibble is toxic. But it does raise a bigger issue: Chronic exposure. Most dogs eat the same food, every day, for years. 

Why Heavy Metals Are Concerning for Dogs

Heavy metals occur naturally in soil and water. Small amounts are unavoidable. The problem isn’t one meal — it’s accumulation over time.

Dogs are particularly vulnerable because:

  • They often eat the same formula daily.
  • They consume more food per pound of body weight than humans.
  • They often stay on one brand for years.

When metals accumulate faster than the body can eliminate them, they can contribute to:

  • Liver stress
  • Kidney strain
  • Neurological effects
  • Oxidative damage and inflammation

This process is called bioaccumulation — and it’s why small amounts, repeated daily, deserve attention.

Why Dry Food Tested Higher

Ultra-processed foods like kibble go through:

  • High-heat extrusion
  • Dehydration
  • Long shelf-life stabilization
  • Addition of synthetic vitamin/mineral premixes

The more processing steps involved, the more opportunities there are for contaminants to concentrate or enter the supply chain.

Fresh/frozen foods typically:

  • Use whole ingredients
  • Undergo less extreme processing
  • Contain fewer synthetic additives

The result in this testing? Lower contaminant levels on average.

What Pet Parents Can Do

This isn’t about panic. It’s about reducing risk over time.

Here’s how:

1. Add fresh food to the bowl

Even replacing 25–50% of your dog’s dry food with fresh can reduce repeated exposure.

2. Rotate fresh and dry proteins

Different ingredients accumulate contaminants differently. Rotation prevents the same exposure pattern day after day.

3. Choose dry dog food brands that test

Transparency matters. Ask brands:

  • Do you test finished batches?
  • Will you share results?
  • Where do ingredients come from?

The Bigger Takeaway

We can’t eliminate environmental contaminants completely. But we can:

  • Reduce ultra-processing
  • Increase ingredient transparency
  • Feed food that looks like food

The Clean Label Project’s findings don’t say “everything is dangerous.” They say: how food is made matters.

And for dogs who eat the same thing every day for years — that matters a lot.

Back to blog